You should have a profile of your target audience member. Select a photograph (or draw) a typical audience member and write an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.
This is a typical example of one of my music magazine readers. The audience will mainly look similar to the person in this picture. The audience member will have similar tastes to the music magazine. For example, the audience member would shop mainly in places such as HMV where they would sell rock band T-shirts that the reader may like. Also, he may shop in shops that sell certain types of music and use ITunes to possibly download the music that he likes.
Also, the person would prefer to watch programmes such as MTV rock where they can listen to music that they like and also they would watch TV channels that include things such as skating and may watch channels such as comedy central for entertainment.

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